With " Chinese Valentine ’s Day " approaching , another superlative time of year for rosaceous sales has get . Currently , rose sales agreement on various platforms have entered the terminal sprint stage .
Dingdong revealed that since the overall provision of flowers in the production domain is more abundant than last yr , the price of bloom has been stable and decrease compared to last twelvemonth . In term of amount , the platform is gestate to sell more than one million rose during the festival this yr . Among the fragrancy as gifts particularly groom for the fete , the highest sales are presently 11 - packed reddened rosebush , gradient roses , and champagne roses .
The maturation of the prime market , on the one hand , come from the growing consumer demand for good liveliness quality . On the other hand , the rapid development of fresh e - DoC platform has also accelerate the expansion of the on-line blossom grocery and has also labor the cultivation and merchandising of more niche and high - timbre flower varieties upstream .
In addition to the traditional roseate bouquets , there are also some day-by-day recession uprise variety show on Dingdong that are also being attempt after by drug user , such as Luoshen Curling , Shimmer , Huoling Bird , and Juice Balcony in various colors , condition , and styles . Many users will seriously shoot the products in the process of maintain these prime and share them in the Comments and on various social media .
Yu Shui , Director for Product Development and voice for fresh flower products at Dingdong , said that as of this year ’s Chinese Valentine ’s Day , the identification number of rose class provide on the platform has increased by nearly 50 % year - on - twelvemonth . Among them , the popularity of niche rosebush varieties , especially new smorgasbord , has been rising . It account for more than 10 % of the overall rose sales . In such festival , in increase to the traditional red roses that express the sense of ritual , many users will also find another way to choose more personalised rose bouquets for their loved ones or themselves .
Up to now , the top three niche roses in the East China marketplace on Dingdong are Juice Balcony , Luoshen Curling Rose , and Zixia Fairy ; the North China Market like Zixia Fairy , Golden Coast , and Shattered Ice Blue ; South China Markets favour Luoshen Curling , Huoling Bird , and Golden Coast ; Southwest grocery store , include Chongqing and Chengdu , opt Huoling Bird , Golden Coast , and Shattered Ice Blue .
Among the many roses , there are many new kind that have only emerged in the grocery in the past two age , such as the Juice Balcony rose , with the gadget characteristic of a long anthesis full stop and easy opening . The main color of Juice Balcony Rose is orange , but the color will deepen with the academic degree of blooming . When it opens until the fourth or fifth day , the flower color usually alter from orange to orange - pinko and finally shows a lightheaded pinkish tone , which is highly fun to maintain and is very popular with female user .
At the end of last yr , Dingdong signed a planting order for 2 hectares of Juice Balcony rosiness with a professional prime planting co-op in Yunnan . After half a year of careful cultivation , Dingdong finally successfully put this special rise on the shelf of Dingdong before Chinese Valentine ’s Day . At present tense , the nucleotide supply nearly 10,000 fresh roses with sweet branches and leaf , ramification with a length of 45 - 55 centimeter , and more than five good buds to Dingdong every daytime on average , and sends them to Dingdong in unlike arena through exceptional cold concatenation vehicles throughout the whole cognitive process . From the time the flush is harvest , the delivery staff of Dingdong can deliver the freshest rosebush to the drug user ’s home in the other morning of the third day at the earliest .
It can be say that the involvement of fresh food for thought vitamin E - Commerce Department platforms has accelerated the reach of such high - quality varieties to users and has also brought more planting self-assurance to upstream growers .
It is important to screw that in the summons of traditional flower planting , lowly and medium - sized growers still have a inviolable dependence on the special holiday , and they inevitably have the mentality of " wager " sales and prices in the procedure of planting and supplying . However , when the online day-to-day flower channel matures , upstream raiser can understand the market demand in advance so as to have more static and big - scale orders , which will inevitably promote the source to expand the planting area of high-pitched - timbre flowers and it will add more resource to the packaging and planting of characteristic niche flower species .
Dingdong also revealed that as of now , the overall penetration charge per unit of heyday user on the weapons platform has increased significantly compare with the same period last twelvemonth , and the setting of heyday purchase has gradually become a daily routine , and " buying vegetables with a bouquet of flowers " has become a riding habit of many users .
