How to sell more flowers or plants ? A question that is always on growers ' , wholesaler ' , and florists ' mind . During a conference at the celebration of the100th day of remembrance of Morelpossible retail thought from the fashion earthly concern were discussed by Hélène Lafourcade of Good 2 Know , a French agency in global merchandising . “ business sector is not dead , but boring concern is to vanish ” , is her motto .
Hélène Lafourcade during the conference ofMorel ’s 100th anniversary .
Emotion“Customers do not bribe products , but they buy emotion , as Steve Jobs once said . This is something we have to do in the shops . Story tattle is a great direction to develop emotions and increase sales . It also creates word of sass which makes them return to the shop class . Customers commemorate the emotion where they bought it . This is about the physical store , but there is also competitor on the internet . take a store , you have to vie with the cyberspace and attract them with add note value . ”
“ Do you conceive the name of the variety can commune such a sorting of emotion ? Make use of it . It is important in account - telling to put yourself in the shoes of the customer . A name needs to evoke enough to make for multitude in the store . If people do not realize the name , it does n’t shape . ”
Here you feel that you are in the mill where they create the coffee .
Fashion and museumsHélène has 25 years of experience in fashion selling . She tell that the floriculture sector can learn a lot from the fashion industry . “ At one stage manner became art . Andy Warhol was right , saying that ‘ all section store will become museums and museum will become department store . ’ The Louis Vuitton flagship depot in Paris for example , where consumers can absorb themselves in the earth of the firebrand . Or Samsung 837 in New York . They do n’t even sell products , they just deal the story . There , consumers get coffee , see and try out the mathematical product . A bit like a museum . Why can we not do this with flowers ? In the store of the future tense it is all about have playfulness and think about the steel that is giving the experience . ”
New generationsThe issue of reaching the millennials was also discussed . Essential is to get to know their interests and preferences . What plants do they like ? How do they care it to be presented ? “ fresh multiplication like to mix forcible and digital in their buying behaviour . They mix internet shopping and bribe in physical stores . expect yourself : have I met the end consumer ’s need ? Get as much arguments to get them back . ” Hélène emphasized that social media , mainly Instagram , have become lively for both approach costumers and to really know their needs . ”
In both stores , just a few product are on presentation The over assortment can be found on the net . At made.com , they also use augmented reality to show the article of furniture in the customer ' room .
For more informationGood 2 KnowEmail:[email protected]www.good2know.fr
© FloralDaily.com/Elita Vellekoop
