Steven van Schilfgaarde is maltreat down as CEO of Royal FloraHolland ( RFH ) at his own request at the end of this twelvemonth . RFH ’s Supervisory Board ( SB ) will appoint Pieter Bootsma , currently Chief Value Officer and member of the Executive Board , as his heir from 19 April 2025 . Steven van Schilfgaarde has been a board penis since May 2016 and CEO since January 2018 . From 1 January , the executive board consists of Pieter Bootsma ( CEO ) and David van Mechelen ( CFO ) . RFH ’s Members ' Council and Employees ' Council have been informed of the date .
Evert van Helvoort , chairman of the SB : " Steven van Schilfgaarde has manage RFH for more than two terms of four year . In so doing , he has ensured stableness , continuity and trustingness among phallus , agriculturist and emptor . Under his leadership , a cooperative strategy was formed together with the Members ' Council in addition to the business strategy ; the two fit together seamlessly . He has also realised many concrete milestones from a clear vision , including the digital platform Floriday , a new interpretation of the logistics platform and the transition to the Members ' Council . Steven also successfully fought hard for the industry ’s interests during Covid and the energy crisis . Thanks to him , RFH is now set in position for success . As the SB , we are happy to have a well - poetize successor , who knows the sector and the co-op very well . He has built up intensive contacts with member , raiser and buyers . With this , he knows what to expect and what is expected of him . Pieter will go on the conjunctive and business scheme and take it to the next form . From a financially healthy cooperative for phallus , Pieter will continue to build , together with growers and buyers , the enceinte outside B2B - platform within the floriculture sector . In doing so , he will focus on a sustainable and future - proof sphere from the RFH chopine that grows with the meter . “Steven van Schilfgaarde : " When I contain office , RFH still had all the equipment characteristic of a traditional auction fellowship . Now it is a platform accommodative with both a digital and a logistics platform . Floriday has reached matureness , our logistics are organised essentially other than and Central Auctioning has mostly been implement . In gain , sustainability has become a priority for the sector and our cooperative , for ourselves and for raiser and purchaser . On a cooperative level , I am lofty of the cooperation with the Members ' Council , which has greatly increase members ' involvement and influence . There is now also a good family relationship with the craft . Together , we mould an innovational and strong floriculture chain . With recent milestone such as the covenant for Floriday and a renewed organisation , now is a logical time to hand over the baton so that my heir and the renewed management squad can continue to forge maturation on the base of the strategy outlined . I am incredibly proud of our employees and find and consider it an laurels to have been able to take RFH and the Netherlands as the hub of the floriculture sector to a new phase . "
Pieter Bootsma : " Our RFH program , digital and logistics , is literally the pith of our organisation . The needs of our members , grower - supplier and purchaser are at the warmheartedness of our cooperative . From early 2025 , we will work from a revise organisational structure and renewed management squad . We will be fully pitch to the specific need of growers and buyers through Grower Value Management and Buyer Partnership Management . With this whole step , I ask to realise more value for our agriculturist in the future tense as well . A blanket range of trading opportunities coupled with effective logistics . In improver , we will focus on shape and completing a future plan for an attractive and sustainable healthy co-op . "
For more information : Royal FloraHollandwww.royalfloraholland.com
