What are we watching for in 2021 ? The Slow Flowers Community ’s experiences of 2020 definitely inform what is top of brain for 2021 . Over the past several years , as we ’ve devote considerable prison term and resource to cultivate consumers and pro likewise ; and gratefully , we are coming off a year when the attention of many turned to the Slow Flowers Movement .
By Debra Pirzing , Slow flush
Locally - grow , seasonal and sustainable flowers do questions about a safe and reliable supply of bloom . Awareness our Movement continue to increased as floral consumers and florist shop alike dislodge their focus to what ’s closer to home . Panic over the outside floral supplying chemical chain has quickly turned to a subtle but significant and newfound apprehension that if we do n’t nurture and support our local flower supply , there may come a day when farmland has been converted to actual estate developments ; where commitment to a safe , more sustainable earthly concern has been displace by convenience .
The anecdotical feedback I ’m see is inspiriting . I receive an e-mail recently from a drawing card in , shall I say , “ mainstream ” floristry , who write :
“ After two ten of think traditional middleman connexion were the only way to run a floral studio or shop , I ’m tardily starting to learn about local flower - farmers and am constantly in awe of their entrepreneurial spirit , and ca n’t imagine how much hard piece of work go into what they do . For that , I want to give them as much business as I can ! I know that you had a big helping hand in get this trend in motion and I give thanks you for that ! ”
As we seek young and diverse voices in the Slow Flowers Movement , I believe we will continue to witness a overconfident shift to a more reform-minded , inclusive , witting marketplace for the flush you grow and design with . And we will go forward to document the shift with stories , interviews and resources to further you .
I want to thank everyone who took the time to respond to our 2021 Slow Flowers Member Survey , more than 200 of you , who I mentioned during last week ’s “ Year in Review ” written report , is triple retiring year ’s participation . In improver to the Survey , which take member to share about their floral businesses , including go forth themes and topics authoritative to them , this Forecast is inform by my 2020 storytelling — first - individual interview for print and digital Slow Flowers Journal stories , interviews with more than one - hundred boring Flowers Podcast guests , and conversation with thought - leaders in floral design , bloom farming and related to creative professions .
I hope you find these insights and the 2021 forecast valuable to you . You may hear some themes that resonate with you and I ’d love to hear your feedback and suggestion about what you agree with and what subject you wish we include .
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