Floriday recently spoke with Erwin van Cooth ( CEO of Bakker.com ) and Harry Buurman ( Business Owner E - commerce & Project Manager ) about the eastward - commerce strategy of Bakker.com , 100 % Digital , the opportunities this offer and the tie-in with Floriday . Read more in the article .
Bakker.com is a player in the Netherlands , and is set vogue both nationwide and internationally . Bakker.com is now active in eleven countries , delivering speed when it comes to e - commerce . It go belly-up in 2018 , with Erwin van Cooth bug out up again after two month . Since then , Bakker.com has made a considerable turnabout , with a clear design in its mint : transform into an e - tailer , to the full pitch toward e - commerce . “ We want to extend customers an all - in - one root : alongside products , we want to provide advice and stirring . We can give you everything at once ; we ’re a one - closure green shop . Floriday is aid us achieve this goal , ” say Erwin .
Changes in the market“We’re in a sphere that ’s progressively starting to orientate itself online . While our sector is still fairly traditional and buttoned-down for the time being , at the same prison term there are huge opportunities , ” say Erwin . Bakker.com sells through marketplaces and in its own WWW shop , among other home ; offering help to third parties through purchase order treatment and fulfillment , and still has its ring armour order model . upset and dealings to Bakker.com has increase enormously this year . The coronavirus crisis meant everything saw speedy acceleration . “ All the while we were also busy sorting everything in Floriday . That entails challenge on a range of level , but this has now contribute to us selling almost all indoor plant life through Floriday . It ’s now the turn of our outside plants , ” Harry explains .
Responding to demandFrom the offset , Erwin has been a true believer in the Floriday story . Bakker.com requires approach to the supply , so that it can change gear swiftly . The advent of Floriday means Bakker.com is continually able to reply to demand , depend on the availability of the products growers keep on Floriday . Growers ’ real - time stock is substantive for a right flow to end customers . The instant one of Bakker.com ’s fixed suppliers has sold out of a intersection , they can jump seeking out an alternative product in the same region through Floriday . Bakker.com ’s broad assortment and the perpetual requirement for products think this also immediately provides opportunities for growers .
Plan of action“We started out really small with Floriday . Baby steps involve only facing pocket-sized issues , meaning it was manageable for us at all clock time , ” says Harry . Bakker.com started with indoor plants ( house plants ) , which principally concerns day trade wind . “ This is where Floriday offered us huge note value , ” explain Harry . Bakker.com began with a number of suppliers who were furthermore already in Floriday , mean they could quickly jump and learn from each other . “ We ’re almost set , and can put the finishing touch on indoor products . The outdoor sections will go much more quickly thanks to the experience we ’ve gained , and will mainly occur free-base on contract craft . We ’re in for a rematch , ” says Harry .
100 % Digital experience“I’m well aware that getting everything into Floriday is a huge chore for agriculturalist . It ’s more straight for some than for others , and we ’re trying to respond to this in a pliable manner , ” says Harry . Bakker.com has identified a shimmy among growers since the starting line of 2021 ; it has noticed that genuine steps are being made , and more and more growers have their supply in Floriday . Thanks to Floriday , growers are getting spot , and gaining considerable reach . Bakker.com used to have its own product numbers and receipt Book of Numbers , which suppliers had to use for parliamentary law . Floriday intend Bakker.com is taking over the numbers cultivator have in their system , and sort out translating these into its system . This has lead to enhanced delivery reliableness , result in enhanced efficiency among growers . “ We ’re now capable to buy product in no time , place them on our website more quickly , and therefore get the Cartesian product to the ending customer sooner , ” articulate Erwin .
Opportunities“Making a connective with raiser through Floriday means we can purchase quickly . This build sourcing products extremely easy , and consumer know on the dot what they can anticipate from Bakker.com . Thanks to Floriday , Bakker.com can view everything digitally . As far as the contract bridge is occupy : in terms of availability advance , we know more than we used to before talk to a grower , ” explains Harry . Bakker.com is convinced that personalised contact will always be best , despite digitization . conversation are less about whether a product is uncommitted , and more about campaigns or follow - up plans . That human look is , and remains , passing important for Bakker.com in its relationship with growers .
AppealBakker.com is proud of with Floriday ’s possibility , and run across a riches of opportunity for growers . This is because Floriday is the platform for getting in touch with buyers who in turn have international e - sales channel , include Bakker.com . Collaborating when it comes to data point , for example , means a unexampled universe is set to open up up . Erwin concludes with an appeal to growers : “ We also see plenty of opportunities for agriculturalist . They can countenance emptor know they still have some provision left over by sending a special offer or purchase tip . We really enjoy collaborate with them . So , project launch the door and see what opportunities are out there . It ’s so easy to get in touch with each other through Floriday : and this is something we ’re really knifelike on ! ”
