Imagine you ’re a South American breeder that develop a newfangled variety that would depend wonderful in a beautiful flower bouquet . However , before designers in the US have the prospect to get to have it away your knickknack mathematical product , a lot of prison term can pass . bargainer lean to choose varieties that have already prove their success on the market , rather than new products . That ought to be different , Eric Egberts thought a few years ago . So he come up with Bloomy Pro to increase the efficiency of the supply chain , and recently Ball SB became a customer .
Always availableLourdes Reyes from Ball SB is enthusiastic : " I think that creating bouquet nigh can have a big significance for the flower industry . " In a photo studio each flower that Ball sells was document , include varieties that wo n’t even be premise until 2020 . Eric explains : " The mathematical product of all participating breeders and growers are collected in the app , so that a retailer or designer can practice them for creating practical corsage . The products are lean by breeder code or their Latin name . The large advantage for Ball is that they ca n’t be removed from the supplying range of mountains . Their intersection is always available to the remainder user . "
Doing business directly"In addition , the grower can design a few bouquets with his own flowers and do business directly with retailers . This set aside a grower or breeder to show more luxurious options without spend money . specially in the Americas , where distances are much greater than in the Netherlands , that ’s a big advantage . Sending a sample bouquet to a customer can cost 50 euro . After shipping 10 different bouquets you are already at the same monetary value level as Bloomy Pro , and the latter offer many more options . "
Transparent costsThe process is simple . Eric pick out a few flowers from Ball and instantaneously a bouquet appears on the screen . The number of blossom and the length of the stems can be adjusted , along with the binding point . Select a sleeve or wrapper and the fragrancy is quick . " The price per stem is added to the labor costs and the use of materials , " Eric points out . " This means the retailer can see exactly what the bouquet will be in store . "
Consumer platformEric is working hard to get more party from the industry on board , and he think there are even big possibleness . " In the end it should be possible to put these ( virtual ) flowers in the sack of every consumer . In addition to the business edition , there will be a consumer version where consumers can contrive corsage as a kind of Pinterest . This is interesting for future florists and case planner , for good example . "
For more information :
BloomyProEric EgbertsM : +31651388039E:[email protected]www.bloomypro.com
BallSBLourdes Reyes[email protected]www.ballsb.com
© FloralDaily.com/Jobke Braber - den Hertog
