For several years , the popularity of preserved peak has been grow . It is still a niche and in its early stages , but more growth is anticipate . This is explained by Paul Vasco , Commercial Director of RoseAmor , one of the groundbreaker in keep up blossom .
Juan Diego Ucros and Paul Vasco of RoseAmor are presenting their preserved heyday art gallery art at the IFTF 2023 .
How did it start?Vasco : " RoseAmor was founded in 2000 as part of Emihana , an Ecuadorian company leader in rose exports since 1997 . As pioneers in the uphold bloom industry , we saw an opportunity to introduce and branch out beyond fresh - ignore blossom . At first , the engineering was young , and we had to try out to train our own proprietary procedures and machinery . But we hold on , driven by the potential benefit - both as a novel business line and for the planet , since preserved prime require no water and last over a class with simple fear . "
Today , their plantation sit at 9,100 ft above ocean level , close to the Cayambe volcano in Ecuador . " This unique location with rich sunlight hours allows us to grow rose heads and stem of exceptional size and mantrap . From extra - small 1.1 inch blooms to special - magnanimous 4.3 column inch blooms . "
They produce a immense array of roseate varieties , dahlia , helianthus , poinsettias , garden rose wine , and more . " Our proprietary product methods buckle under superior flower colour retention , texture , and length of service , and our strict timbre control see to it every bow and flower see the gamey standards for our preservation process before being send to wholesalers worldwide . "
Increase in demandVasco excuse that they have seen steady growing pastime in keep up blossom . Florists and consumer progressively recognise their unparalleled advantages . Their longevity , compare to unused cuts , means pregnant saving on permutation cost . On top of that , it has hypoallergenic properties , and its eco - friendly production aligns with the rise demand for sustainable option . florist , in particular , are embracing preserved flower ' versatility - their dateless potential for originative , long - lasting flowered designs . We ask this corner market to continue expanding as pioneer bring out newfangled and stunning way to use maintain blossom . "
All kinds of occasionsPreserved prime are utter for any special function , Vasco continues . Birthdays , anniversaries , graduations , Valentine ’s Day , and especially weddings . Their year - plus life allows brides to delight their flowers long after the big daylight . They also make a fashionable centerpiece in any locale or home . "
During the IFTF , there was a lot of pastime in the preserve flower artwork gallery of RoseAmore .
Aligning with the late trendsRoseAmor is invariably innovate to make products aligned with the latest trends . " We get together tight with clients , sharing insight to craft unique flowered excogitation that wow their customers . Our strategic development plan focuses on consolidating our post in current markets while expanding into new territories and segments . We calculate to continue leading the preserved flower industry through our client - focused approach and dedication to excellency . "
liberal challengeAccording to Vasco , there are several challenge they and the industry are dealing with . " With growing popularity comes increase competition , including some copy our product and methods . We consider this positively ; it confirms we ’re on the right caterpillar track as the food market expands . The global economical mood is also a challenge , as battle and instability put pressure on all business organization to be originative and resilient . "
Future of preserved flowersWhen looking at the futurity of preserved flowers , hope are gamy . " base on current ontogeny trends and the preserved blossom market ’s comparatively early leg , we expect unattackable continued expanding upon as more florist shop and consumer discover the benefits . Innovations will also bring out new ways to use preserved peak , further ram borrowing . While economic weather condition may have impermanent fall , the long - term outlook is very bright . "
For more information : RoseAmorEmail:[email protected]www.roseamor.com
© FloralDaily.com/Elita Vellekoop
