Since early 2025 , several society can present their supply in one shop class in Floriday . Riza was the first sales organisation to use this functionality . Floriday talk to Jim Penning , who is responsible for all digital unconscious process at Riza .
Riza is a collective of six grower of florescence houseplant . Bromeliads , Orchids , Flamingo flowers and Spathiphyllum all encounter their way into chain stores , garden centres and florists across Europe . " For the client , Riza is a professional communication better half , able to portion out all the necessary intersection and specialist knowledge on behalf of its appendage agriculturalist , " says Jim . " As a collective , we are strong . We can well reply to market development and exchange client needs . Together , we have a wide product range and larger volumes , allowing us to offer progressively datum - driven advice . Added to which , the penis baby’s room share knowledge with each other , allowing them to progress faster in region such as cultivation challenges and sustainability . "
All under one nameThe newfangled functionality , where the supply of multiple growers can be presented in one shop class in Floriday , is useful for agriculturalist working with multiple establishment numbers . And of course for sale organisations like Riza . For each detail , the cultivator chooses whether to sell it on behalf of the sales establishment or under its own name . " We have agreed with our raiser that everything will be sold under the Riza name , " Jim says . " We ensure that the supplying is confront in a professional manner . And we put up transparency to buyers , enabling them to do job with only one political party for different intersection . "
Communication with buyersHandling of orders is still done just through the growers . Jim : " For buyers , it takes getting used to the fact that they no longer see the name of the agriculturist , but the name Riza . As Riza , we have made every effort to provide emptor with the well potential individualized information . In the meantime , cooperation with buyers is bunk smoothly and they also understand the new direction of working . "
newfangled version of Shop for GrowersThe development within Floriday is linked to a novel version of Shop for Growers . For example , item can now be added to multiple collecting , and both single items within assembling and integral solicitation can be highlighted . " The workshop now look more attractive . I especially like the highlighting of items , which countenance you to direct buyers to sure provision . you’re able to also personalise things within the collection , such as the order . We can now in full customize the supply to customer need . "
Central managementFor Riza , it is also an advantage that all ( declaration ) agreements are in one fixed place . Jim : " We utilize the contract module a lot . The fact that everything is in one place and we can get by it centrally is overnice in view of customer - specific agreements . A customer now no longer needs to select extra services on an individual basis ; they are automatically bring to the order . The benefit of Floriday are now also find in our new sales organisation . For us , this provide a key place to expose our supplying . In doing so , we take aim for 100 % Floriday . Our goal is to full automate order flow . before long , we will be looking at the possibilities of adding Track & Trace information to our guild as well . '
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