The FleuroStar Award 2024 - 25 has been award to Dalina Maxi Starburst Pink from Florensis . Marjolein Kuyucu - Lodder , International Trade Marketeer and Hagen Kalläne , European Sales Manager accept the prize from Fleuroselect President Marc Driessen and Secretary General Ann Jennen . The evening was mince by influencer Michael Perry .
Dahlia Dalina Maxi Starburst Pink from Florensis was compete against Calibrachoa MiniFamous Uno Bakari from Selecta one , Dahlia Hypnotica Candy Corn from Dümmen Orange , Petunia Painted Love Purple from Syngenta Flowers and Osteospermum Sunny Klaudia from Beekenkamp Plants .
The jury stated:“Dalina Maxi Starburst Pink is an extraordinary Dahlia with striking flower shape , attractive color and instant pick - up appeal . "
Bursting with beautyThis stunning fresh Dahlia from Florensis boasts a myriad of unique , windflower - shaped flowers in a strong pink colour with delicate pattern on the petals . Thanks to the oculus - get flowers , Dalina ® Maxi Starburst Pink will undoubtedly fend out on the ledge , generate many impulse sales . Furthermore , this Dahlia can be well combined with other colours from the serial for additional gross sales collection .
Consumers will love the unequalled flowers and vivacious refinement , which will elevate any gullible setting around the garden from mid - summer until the first frost . Dahlia is hot and happen , and Dalina ® Maxi Starburst Pink might very well be next time of year ’s new Star variety .
Viridea Garden Centre Group , Groupe Végétal and IPL Asda connect juryIn total , over 25 professionals in production , trade and retail evaluate each entry on point of sales agreement attraction and commercial potential . Each jury phallus has seen the plants in airless law of proximity at one of the eight location that demo FleuroStar entry during FlowerTrials ® in The Netherlands .
Ann Jennen , Secretary General of Fleuroselect : " FleuroStar ’s success and credibility is due to the diversity and expertise of our panel . We are very proud of the fact that mellow - level actor in the market such as Blume 2000 , Intratuin , the Newey Group , Waterdrinker , Royal Lemkes , Gärtner Poetschke , Royal FloraHolland and Emsflower are willing to assess our prospect . Also the Viridea Garden Centre Group from Italy , Groupe Végétal from France , Nowacka from Poland and IPL Asda from the UK have correspond to unite our instrument panel this twelvemonth . "
FleuroStar Award Evening at Selecta oneThe FleuroStar Award Evening took place on 13th June at the Selecta one FlowerTrials emplacement in De Lier ( NL ) . Approximately 140 guests from a interbreeding - section of the international industry enjoyed a networking dinner party , memorize more about all participating miscellanea and assist the proclamation of the fresh winner first - hand .
Marketing accompaniment from Floramedia , Waterdrinker and DeschPlantpakNew amongst the companies supporting FleuroStar is Floramedia . Richard Petri , Managing Director Floramedia Germany : " During my year at Selecta one , I have experienced first - manus what FleuroStar can do for a new variety . For Petunia NightSky , the impact of succeed the honor was huge and really launched that variety on the route to commercial-grade succes . Also Calibrachoa PinkTastic and Osteospermum Purple Sun benefitted tremendously from the FleuroStar boost . In my current role , I am delighted to digest the new winner by propose customised blueprint for merchandising supports of pick . "
The Modern FleuroStar winner will receive considerable marketing support to turn its market introduction into a success . Next to channel an external press political campaign , Fleuroselect boost the new winner at patronage fair and manufacture events . Waterdrinker , major Dutch middleman selling to international garden centers and florists , will offer premium merchandise placement during 3 - 4 week at its Green Trade Center next time of year . DeschPlantpak dedicate a full spread in its next lifestyle leaflet ' Colour Your Story ' to the new winner .
For more info : Fleuroselect[email protected]www.fleuroselect.com
