Because of the cute military strength , coloured colors , and various shapes , coupled with the relatively simple maintenance methods , succulents have gradually become the newfangled ducky on the office desk . However , many fans may not screw that most of the succulent on the desk come from Qingzhou , Shandong . fit in to statistic , the act of succulent plants in Qingzhou outstrip 800 million , and sales calculate for about 60 % of the total sales in China . In other words , for every 10 succulent betray nationwide , 6 of them are from Qingzhou . What are the unique advantages of Qingzhou in developing a succulent industry ? How did the local bloom manufacture , represented by succulent , leverage the new impulse of economic evolution ?
30 % of sodbuster in the small town plant life succulents , betray 15 million pots a yearOn July 12 , local villager Li Tiankun was managing and maintain the succulents in the greenhouse . In the greenhouse , run-in of succulent are neatly plant in square plastic grids . The sarcoid leafage , small body shapes , and bright color are full of prettiness . " This is Yulu . Its leaf are crystal clear and transparent like hack . It prefers shades and damp environments ; the pinkish one is called Taodan , which sell safe in the market now , " Li Tiankun said .
consort to his introduction , the reason why he grows succulent is that he was drive by his cousin , who was the first college student in the Greenwich Village to give to his hometown to start a byplay . In 2010 , his cousin met exhibitioner from Japan and South Korea at the Shanghai World Expo who fetch succulent to the exhibition . He negotiated cooperation with them and began to introduce succulents to Qingzhou .
In the follow two or three year , the earliest succulent growers in the town gradually began to grow succulents on a larger scale . At that time , the northern succulent market had not yet formed , but in the south , the succulent sold like wildfire , so most of their products were supplied to some southerly enterprises and on-line east - DoC companies . " At that time , there were few cultivator in the marketplace , and the gain margin was comparatively enceinte . When I imbed potted flowers such as cyclamen and radish , the end product per hectare was 750,000 to 900,000 RMB . But the outturn of succulents per hectare was 6 - 8 times than others . If a unexampled variety was arise and the price was localize as several thousand or even over 10000 RMB , anyway there will be someone pay for it . The most expensive one could sell for X of thousands . " Li Tiankun said .
Li Hongjun , deputy sheriff secretary of the Party branch of Luli Village , stated that Luli Village is a specialised bloom production small town in Qingzhou . It has been produce flowers for more than 40 years . It is one of the earliest Greenwich Village in Qingzhou that developed the flower industry . 80 % of the villager in the Greenwich Village are engaged in prime yield and sales agreement - related industries . see to it gamey marketplace requirement , high - gain margins , and labor - saving , other local flower farmer quickly began to implant succulent . Now , one - third of the 260 family in the village are planting succulents . On average , each household has two greenhouses , and one nursery can hold 100,000 pots of succulents . It is conservatively estimate that the hamlet can sell 15 million green goddess of succulents a year .
Deep industrial foundationQingzhou has always had a custom of planting flower . As presently as succulents entered the Taiwanese mart , they right away attract the attention of Qingzhou flowered raiser . With the more and more form and the uninterrupted expansion of the e - mercantilism securities industry , the succulent market in Qingzhou has risen rapidly .
At present , Qingzhou is not only China ’s succulent planting center and trading nerve center but also a gain center of semen resources . The inventory of Qingzhou Succulents has reach 800 million plants , account for more than 60 % of the national grocery contribution .
Around 2010 , the domesticated market for succulents soar upwards . Why did Qingzhou alone seize the trend of industrial development ? This is related to Qingzhou ’s deep potted flower industry foundation . Qingzhou is a trading center , distribution center , and logistics gather seat for potted flowers in China . With the overall driving persona of this large industry , the succulent industry can flourish .
Under the uninterrupted counselling of the local politics , the potted flower industriousness in Qingzhou has formed a complete industrial chain from seminal fluid research and development to planting to sale , form an industrial cycle .
In add-on , the development of Qingzhou ’s succulent industry is also inseparable from the good local climatic conditions and the improvement of farmer ' cultivation technique . specially in recent year , Qingzhou ’s innovative farming has developed quickly . It has been upgraded from traditional greenhouses to IoT greenhouses and artificial intelligence greenhouses . The planting conditions are gradually kick upstairs and updated , and the quality of succulents has been improved , thus gain a sealed influence and reputation in the country .
Enhancing the fight of the industryWith the rapid expansion of the planting surface area of succulents and the increasingly bowelless market place contender , the net margin of succulent is gradually shrinking . " Now the sales volume has not decreased , but the profit is much lower . Around 2013 , a pot could sell for 10 RMB or 15 RMB , but now it only sell for 2 RMB , the overall price gap is relatively large . However , it can still make money . " Li Tiankun state .
Cao Wenjing , the person in charge of Qingzhou Tianlong Flower Co. , Ltd. , has the same belief . Her companionship has 14 succulent greenhouse , and its product are sold all over the rural area , and some of the succulents are also trade abroad . She believes that some previously popular succulent variety are becoming more and more common , and many buyer will mislay interest . Therefore , new succulent varieties must be continuously introduced and cultivated . " Consumers now have high requirements for the color , shape , and appearance of succulents . This is also a new challenge for us . In the future , we will pay more attention to insert new products and agitate more dress shop merchandise . " Cao Wenjing said .
It is understood that in recent years , the production and genteelness of succulents have developed extremely quickly . The company has actively carried out the hybrid excerpt and breeding of succulents , bring in and domesticate more than 1,600 new varieties of succulents .
In addition to cultivating new species , some succulent planting company also pay majuscule attending to increasing the added value of their product . Cao Wenjing said that succulent can be combined into a variety of handicraft . " nuptials sweetness can be aggregate with succulents , and small ornaments on the wall can also be decorated with succulents . "
Annual revenue of succulent hit 50 million RMBThe reporter learned that with the rise of nomadic live broadcast platforms , more and more flower farmers and company have kept up with the Modern style of alive streaming to conduct succulent gross revenue .
Located in the AK Succulent Flower Base on Huanglou Street , Qingzhou City , there are more than 300 type of succulent plants . The day-by-day sales volume reaches thousands of orders . In peak seasons , it can sell tens of thousands of orders per sidereal day . Online springy broadcast gross sales answer for for more than 90 % of entire cut-rate sale .
According to Liu Jin , the alive streamer of the Flower Base , they have 8 live streamers to do on-line sales . Most of them are " post-90s " and " post-00s " . At nowadays , they principally sell through alive broadcast platforms such as Kuaishou . 74 % of the client base is distaff , and the age of the customer infrastructure is chiefly between 25 and 35 year old . He said that doing e - commerce in the succulent bloom - produce area has unique advantages . There are many varieties and bombastic reserves , which not only reduces costs but also increases the added value of merchandise .
harmonize to the introduction , they first start with the WeChat business . Around 2015 , they started operating Taobao stores . Because the entire succulent industriousness was in the leading attitude at that time , their yearly sale could reach about 50 million RMB . With the increase market demand and the increase in the eccentric of succulent on sales event , they start to switch from purely online to online and offline integration and began to rent sites to develop their own planting cornerstone around 2016 . Now , their planting area is about 2 hectare , and a complete serving arrangement of succulent planting , maintenance , transportation , sales , and after - gross revenue has been formed .
In Qingzhou , there are many einsteinium - commerce companies like AK Succulents . At present , there are more than 630 professional e - commerce companies in Qingzhou ’s flower industry , almost all of which are involved in the sale of succulent . The e - commerce dealing book of succulent plants reached 2.6 billion RMB . Qingzhou has also plan the China Flower Expo Park and the China Flower Live Streaming E - commerce Industrial Park , tuck many succulent e - commerce companies in a 40,000 - satisfying - cadence lively programme industrial ballpark , realizing diligence clustering , logistics clustering , brand bunch , and the entire mountain chain of succulent cluster .
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